The UAE attracts real estate buyers from all over the world, offering stability, economic opportunities, and a high quality of life. Differences between emirates, such as Dubai and Ajman, create distinct buyer profiles with unique motivations and preferences.

General Buyer Profile

Nationality

• Foreign buyers (80−90%): Key markets include Russia, India, China, the UK, Germany, Saudi Arabia, and CIS countries.
• Local buyers (10−20%): Emiratis and Gulf nationals seeking investment properties or larger homes for their families.

Age

• 35−50 years: The main group of investors and buyers.
• 25−35 years: Young professionals and entrepreneurs buying apartments for personal use or rental income.
• 50+ years: Buyers of luxury properties for private living or as a second home.

Gender

• Men (70%): Often invest in commercial or rental properties.
• Women (30%): Increasingly independent buyers, especially in the luxury and family housing segments.

Purchase Intent

• Investment (60%): Stable rental income and property appreciation.
• Personal residence (30%): Relocation and lifestyle improvement.
• Second home (10%): A vacation property or a strategic base.

Interests & Preferences

• High-end amenities (pools, fitness centers, private beaches).
• Luxury brands, fashion, golf, and yachting.
• Modern technology and innovative design.
• Security and privacy.

Buyer Differences by Emirate

Dubai

• Nationality: Global investors from Europe, Asia, the US, and CIS countries.
• Age: 30−45 years.
• Goals: Investment in high-end apartments and villas in areas like Dubai Marina, Downtown Dubai, and Palm Jumeirah.
• Interests:

— Business and innovation (many residents work in free economic zones).
— Entertainment (restaurants, nightlife, theme parks).
— Participation in international events and exhibitions.

• Property Types: Luxury apartments, commercial properties, and short-term rental units.

Abu Dhabi

• Nationality: Buyers from the Gulf, Europe, and Asia.
• Age: 35−55 years.
• Goals: Long-term residence, luxury projects on Saadiyat and Yas Islands.
• Interests & Preferences:

— Cultural events (museums, theaters).
— A peaceful family lifestyle with access to schools and healthcare.

• Property Types: Spacious villas and premium apartments.

Sharjah

• Nationality: Buyers from India, Pakistan, and Arab countries.
• Age: 30−50 years.
• Goals: Affordable family housing with cultural and religious alignment.
• Interests & Preferences:

— Proximity to educational institutions.
— Traditional lifestyle.

• Property Types: Budget apartments and family villas.

Ajman

• Nationality: Buyers from Pakistan, India, the Philippines, and African countries.
• Age: 25−40 years.
• Goals: Affordable housing with easy access to Dubai.
• Preferences:

— Cost-effective living.
— A simple lifestyle without excess.

• Property Types: Budget-friendly apartments and family villas.

Fujairah, Ras Al Khaimah, Umm Al Quwain

• Nationality: Emiratis and Gulf residents.
• Age: 35−60 years.
• Goals: Private homes for relaxation and leisure.
• Interests:

— Nature (mountains, beaches).
— A quiet, laid-back lifestyle.

• Property Types: Seaside villas and resort apartments.

Conclusion

Портрет покупателя недвижимости в ОАЭ сильно зависит от эмирата, целей покупки и культурных предпочтений. Дубай привлекает глобальных инвесторов и профессионалов, Аджман — тех, кто ищет доступное жилье, а Абу-Даби и Шарджа фокусируются на семейных покупателях. В целом, ОАЭ остаются привлекательным выбором благодаря разнообразию предложений и возможностям для каждого сегмента клиентов.