Founded in 2006 as a subsidiary of Dubai Investments PJSC, Dubai Investment Real Estate (DIR) is actively involved in the development, management, and leasing of various property types, including residential, commercial, mixed-use, and industrial. Known for its commitment to sustainable development, DIR creates high-quality real estate solutions. The company is led by CEOs Omar Al Mesmar and Abdulaziz Bin Yagub Al Serkal. Their projects are located in prime UAE areas — Dubai, Abu Dhabi, Ras Al Khaimah, and Sharjah — and emphasize innovation, environmental responsibility, and high standards.
DIR projects are noted for their focus on sustainability and well-developed infrastructure, offering a wide range of amenities such as swimming pools, shopping centers, BBQ zones, cafes, restaurants, stores, and green spaces. The company also provides warehouse facilities and employee housing complexes, allowing for efficient construction logistics. DIR holds a 50% stake in Al Qudra Sports Management Company, which specializes in managing sports and recreational facilities. They also established Al Mujama Owners Association to manage projects and ensure high-quality services for residents.