Mered, an international real estate developer, has recently made its mark in the UAE, choosing Dubai as the location for its pioneering projects. Mered’s entry into the UAE market is highlighted by a strategic partnership with Pininfarina, the world-renowned Italian design house, to develop the ICONIC Tower in Dubai Internet City. This collaboration aims to redefine the concept of ultra-luxury living in Dubai, blending Mered’s innovative approach to real estate with Pininfarina's legendary design aesthetic. The partnership between Mered and Pininfarina marks a significant step in elevating Dubai’s real estate market, promising a development that embodies purity, elegance, and innovation. This collaboration highlights Mered’s vision of transforming each real estate asset into a refined, collectible piece for future generations, further establishing Dubai’s position in the global ultra-luxury real estate market.
The ICONIC Tower is envisioned as a symbol of sophistication and luxury, anticipated to be the tallest building in Dubai Internet City at a height of 286.4 meters. This project emphasizes elegance, craftsmanship, and cutting-edge technology, striving not only to be a residential complex but a landmark on Dubai’s urban landscape.